Blog

  • Strategy & Consulting

    At Echo, we understand that it’s not enough to just stay in front of what’s happening with technology and consumer behavior. To be effective, you have to leverage new tools and trends based on sound business principles and innovative thinking.

    That all starts with the right plan. It might include development that integrates with all the right hardware and systems. Or resources that range from the efficiency of a content management system to the consumer impact of virtual reality. Or expertise from multiple disciplines to ensure a smart and comprehensive marketing approach. Or all of the above.

    The magic mix differs for each objective, but one thing is certain: With the rate of change we experience today, there’s no consistent playbook. Your solutions will only be as good as the experts that put them together.

    Strategy is one of the ways Echo shines. Let us put together the perfect technology plan for you.

  • Hardware & IoT

    Home voice assistants are transforming how we order products in our homes, listen to content, learn about new products, manage our Smart Homes, and interact with loved ones. Echo is on the forefront of developing skills for these new devices so you can reach people in their homes through highly-interactive ways.

    The Amazon Echo and Google Home devices present an entirely new way to reach consumers. Whether you are looking to provide them with customized content or give them another channel to learn more about your products and services, Echo’s team of developers can create simple voice skills that are easy to deploy to your potential customers.

  • Design & Animation

    Echo creates 2D & 3D animations, videos, models, animated models, and more for a variety of use cases. Our specialty revolves around creating engaging content for Echo’s Augmented Reality platform.

  • Deployment Marketing

    The Echo team has decades of executive-level experience in complex marketing organizations. We know the importance of creating a strong brand proposition, differentiating in the marketplace and forming go-to-market strategies that effectively drive growth. In addition to our deep knowledge of emerging mobile technologies, highlights of Echo’s areas of expertise include:

    • Actionable insights, from market research to competitive assessment

    • Consumer acquisition and retention strategies

    • Brand development and messaging

    • Traditional, digital and social engagement

    • Go-to-market planning

    • Financial impact, from product monetization to vendor negotiation

    Echo is uniquely equipped to help you get your technology initiatives into the right hands and — most importantly — strengthen your brand. We’re ready to bring your marketing plan to life.

  • Augmented Reality

    Augmented Reality is changing the way companies reach consumers in unique ways! Now, it is easy to provide experiences to see products and content right in the user’s world. Transform how your brand is perceived with technology-enhanced simulations that can be overlaid right into the real world.

    Augmented Reality one of the latest marketing technology tactics by the team at Echo. By using image tracking, we are able to trigger full motion video from a still image on marketing pieces and items such as mailers, posters, murals, promo items and vinyl backgrounds. Imagine your creative coming to life!

    With your existing mobile application or even a new AR-optimized application, you can provide a new view of your client’s environment and increase engagement, sales, interaction and more. Your AR experience can be a video, an animation, OR a 3D object. What’s more, the experience can include a “hot spot” that encourages your audience, through a call-to-action, to click, register, find out more, or purchase. Check out the AR enhanced invitation we created for one of our clients:

    Be the first in your industry to provide true A/R tactics that can wow any audience and turn into PR gold! Below is an example of how the technology can be used to manipulate objects. Check out our demo page HERE for more concepts; the ideas are endless!

    Ask our team about our bundled package where you can leverage a customized base app with multiple features, AR reader capabilities, push notifications and SMS messaging platform for one monthly price.

  • Artificial Intelligence

    Artificial Intelligence can help solve critical business challenges by leveraging the power of machine learning to anticipate and react to your consumers’ behaviors. By utilizing complex algorithms, we can create intelligent tools that will help you streamline your business and improve experiences.

    Introducing echoAssist

    echoAssist is Echo’s artificial intelligence(AI) technology that can reduce operational costs, increase efficiencies, grow revenues and the improve customer experience. This tool uses intelligent natural language processing to synthesize customer requests and questions to provide customized feedback that is highly relevant. As the tool matures, Artificial Intelligence allows the system to “learn” the most helpful responses and adapts the algorithms to make the responses more accurate and helpful.

    • Save time and money by automating routine processes and tasks

    • Increase productivity and operational efficiencies

    • Make faster business decisions based on outputs from cognitive technologies

    • Avoid mistakes and human errors

    • Use insights to predict customer preferences and offer them a better, personalized experience

    • Mine vast amounts of data to generate quality leads and grow your customer base

    • Achieve cost savings by optimizing your business, your workforce, or your products

    • Increase revenue by identifying and maximizing sales opportunities

    • Grow expertise by enabling analysis and offering intelligent advice and support

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